Color style
Vibrant Colors: Names, HEX Codes & Bold Shades
Vibrant colors are bold and strongly saturated. Here a color is vibrant when its HSL saturation is at least 70% and its lightness is between 30% and 70%, which leaves out near-white and near-black. Grays are excluded.
Vibrant colors catch the eye, so they work best in small amounts: a button, a link, a badge or one accent against neutrals. Saturated colors also differ a lot in brightness. Pure red is a borderline case (3.99:1 with white, 5.25:1 with black), pure blue works with white text (8.59:1), and yellow and cyan need black text.
Vibrant colors at a glance
| Extreme | Color | HEX | HSL |
|---|---|---|---|
| Lightest | Pale Lime Green | #B1FF65 | hsl(90, 100%, 70%) |
| Darkest | Auburn | #9A3001 | hsl(18, 99%, 30%) |
| Most saturated | Yellow Brown | #B79400 | hsl(49, 100%, 36%) |
| Least saturated | Algae Green | #21C36F | hsl(149, 71%, 45%) |
Popular vibrant colors
Using vibrant colors
- Buttons, links, badges and other elements that must be noticed.
- Playful, energetic designs and event or entertainment graphics.
- Charts, where saturated hues make categories easy to tell apart. Keep a difference in lightness as well, for readers with color blindness.
- Accent borders and icons.
Large areas of saturated color tire the eye. Use vibrant colors for small accents and keep the surface around them neutral.
Vivid screen colors can print duller, because the range of colors a CMYK printer can reproduce is smaller than a screen's in some hues.