Red color · XKCD survey name
Purple Red Color Code: #990147
Purple Red is a medium-dark, vivid rose color with the hexadecimal value #990147. In RGB it is 153, 1, 71 and in HSL it is 332°, 99%, 30%. White text reads comfortably on it (8.57:1 contrast).
Purple Red color values
#990147
rgb(153, 1, 71)
hsl(332, 99%, 30%)
332, 99%, 60%
hwb(332 0% 40%)
0%, 99%, 54%, 40%
10027335
CMYK is a standard screen-to-print conversion. Printed results depend on inks, paper and color profiles.
What is Purple Red?
“Purple Red” is a crowd-sourced name from the XKCD Color Survey, in which participants typed names for colors they were shown. It is a popular everyday label rather than an official standard.
Its hue angle of 332° places it in the rose part of the color wheel, with 99% saturation (vivid) and 30% lightness (medium-dark). It is a warm color.
Compared with the other red colors in the Aqeeb Studio library, it is lighter than 25% of them and more saturated than 60% of them.
Its relative luminance is 0.072, which makes it a dark color. That is below the 0.179 crossover point at which black and white text have equal contrast, so white text has the advantage.
Purple Red counts as a dark color: its HSL lightness is 30% and its relative luminance is 0.072. White text reads comfortably on it (8.57:1 contrast).
Text contrast on Purple Red
| Text | Preview | Ratio | AA normal | AA large | AAA normal | AAA large |
|---|---|---|---|---|---|---|
| White text | Sample text | 8.57:1 Excellent | Pass | Pass | Pass | Pass |
| Black text | Sample text | 2.44:1 Poor | Fail | Fail | Fail | Fail |
Ratios use the WCAG 2 formula and are truncated, never rounded up. Test any pair with the contrast checker.
Colors that go with Purple Red
Complementary color
Complementary colors sit directly opposite each other on the color wheel (180° apart). They give the strongest hue contrast, which suits calls to action and accents.
Analogous colors
Analogous colors are neighbors on the wheel, 30° either side of the base hue. They blend smoothly and are easy to combine in backgrounds, gradients and illustrations.
Triadic colors
A triadic scheme uses three hues spaced 120° apart. It is lively yet balanced, and works best when one color leads and the other two act as accents.
Split-complementary colors
Split-complementary keeps the base color and uses the two colors on either side of its complement (150° and 210°). The contrast is strong but gentler than a direct complement.
Tetradic colors
A tetradic (rectangle) scheme combines two complementary pairs at 0°, 60°, 180° and 240°. It offers variety but needs one dominant color to stay balanced.
Monochromatic variants
Monochromatic variants keep the same hue and saturation and only change lightness, which makes them dependable for UI scales and subtle layered designs.
A “≈” before a name means the exact harmony color has no named match, so the link goes to the closest named color.
Tints and shades of Purple Red
Lighter tints (mixed with white)
Darker shades (mixed with black)
Select any swatch to copy its HEX code. Build longer scales with the tints and shades tool.
Similar colors
Where to use Purple Red
- Button, banner and badge backgrounds with white text (8.57:1 contrast)
- Accents that need to stand out: call-to-action buttons, charts and illustrations
- Poster and packaging accents
- Error and alert states (paired with an icon or label, never color alone)
- Sale banners and urgent call-to-action buttons
- Food, sport and event branding
Use Purple Red in CSS
:root {
--color-purple-red: #990147;
}
.element {
color: var(--color-purple-red);
background-color: #990147;
border: 2px solid #990147;
}Questions about Purple Red
What is the HEX code for Purple Red?
Purple Red is #990147.
What is the RGB value of Purple Red?
The RGB value of Purple Red is 153, 1, 71: 153 red, 1 green and 71 blue on a 0–255 scale, written rgb(153, 1, 71) in CSS.
What is the HSL value of Purple Red?
The HSL value of Purple Red is 332°, 99%, 30% (hue, saturation, lightness), written hsl(332, 99%, 30%) in CSS.
What is the CMYK value of Purple Red?
A standard conversion gives about C 0%, M 99%, Y 54%, K 40%. Real print results depend on the inks, paper and color profile, so treat CMYK here as a reference value.
Is Purple Red a light or dark color?
Purple Red counts as a dark color: its HSL lightness is 30% and its relative luminance is 0.072. White text reads comfortably on it (8.57:1 contrast).
How does Purple Red look with white text?
White text on Purple Red has a contrast ratio of 8.57:1, rated Excellent. It meets WCAG AA for normal text.
How does Purple Red look with black text?
Black text on Purple Red has a contrast ratio of 2.44:1, rated Poor. It falls below the WCAG minimum for text.
What colors go well with Purple Red?
Jade Green is its complementary color, and Dark Magenta sits beside it as an analogous color. Lighter and darker variants of the same hue also work well for monochromatic palettes.
Where can Purple Red be used?
It suits button, banner and badge backgrounds with white text (8.57:1 contrast); accents that need to stand out: call-to-action buttons, charts and illustrations; poster and packaging accents.
How do I use Purple Red in CSS?
Use color: #990147; for text, background-color: #990147; for fills, or define a custom property such as --color-purple-red: #990147; and reuse it with var(--color-purple-red).
About this color page
Crowd-sourced name from the XKCD Color Survey (CC0). Values are calculated from the HEX code; color names are labels, not trademarks or standards unless stated. Screens render colors differently, so always check important colors on your own device. See the disclaimer.