Purple color · XKCD survey name
Rich Purple Color Code: #720058
Rich Purple (#720058) is a dark, vivid magenta shade: RGB 114, 0, 88, HSL 314°, 100%, 22%. White text reads comfortably on it (11.31:1 contrast).
Rich Purple color values
#720058
rgb(114, 0, 88)
hsl(314, 100%, 22%)
314, 100%, 45%
hwb(314 0% 55%)
0%, 100%, 23%, 55%
7471192
CMYK is a standard screen-to-print conversion. Printed results depend on inks, paper and color profiles.
What is Rich Purple?
“Rich Purple” is a crowd-sourced name from the XKCD Color Survey, in which participants typed names for colors they were shown. It is a popular everyday label rather than an official standard.
Its hue angle of 314° places it in the magenta part of the color wheel, with 100% saturation (vivid) and 22% lightness (dark). It sits between warm and cool.
Compared with the other purple colors in the Aqeeb Studio library, it is lighter than 14% of them and more saturated than 82% of them.
Its relative luminance is 0.043, which makes it a dark color. That is below the 0.179 crossover point at which black and white text have equal contrast, so white text has the advantage.
Rich Purple counts as a dark color: its HSL lightness is 22% and its relative luminance is 0.043. White text reads comfortably on it (11.31:1 contrast).
Text contrast on Rich Purple
| Text | Preview | Ratio | AA normal | AA large | AAA normal | AAA large |
|---|---|---|---|---|---|---|
| White text | Sample text | 11.31:1 Excellent | Pass | Pass | Pass | Pass |
| Black text | Sample text | 1.85:1 Poor | Fail | Fail | Fail | Fail |
Ratios use the WCAG 2 formula and are truncated, never rounded up. Test any pair with the contrast checker.
Colors that go with Rich Purple
Complementary color
Complementary colors sit directly opposite each other on the color wheel (180° apart). They give the strongest hue contrast, which suits calls to action and accents.
Analogous colors
Analogous colors are neighbors on the wheel, 30° either side of the base hue. They blend smoothly and are easy to combine in backgrounds, gradients and illustrations.
Triadic colors
A triadic scheme uses three hues spaced 120° apart. It is lively yet balanced, and works best when one color leads and the other two act as accents.
Split-complementary colors
Split-complementary keeps the base color and uses the two colors on either side of its complement (150° and 210°). The contrast is strong but gentler than a direct complement.
Tetradic colors
A tetradic (rectangle) scheme combines two complementary pairs at 0°, 60°, 180° and 240°. It offers variety but needs one dominant color to stay balanced.
Monochromatic variants
Monochromatic variants keep the same hue and saturation and only change lightness, which makes them dependable for UI scales and subtle layered designs.
A “≈” before a name means the exact harmony color has no named match, so the link goes to the closest named color.
Tints and shades of Rich Purple
Lighter tints (mixed with white)
Darker shades (mixed with black)
Select any swatch to copy its HEX code. Build longer scales with the tints and shades tool.
Similar colors
Where to use Rich Purple
- Button, banner and badge backgrounds with white text (11.31:1 contrast)
- Dark-mode surfaces, headers and footers
- Creative and entertainment branding
- Premium-feeling accents and gradients
- Illustrations and hero sections
- Tags, badges and highlights
Use Rich Purple in CSS
:root {
--color-rich-purple: #720058;
}
.element {
color: var(--color-rich-purple);
background-color: #720058;
border: 2px solid #720058;
}
Questions about Rich Purple
What is the HEX code for Rich Purple?
Rich Purple is #720058.
What is the RGB value of Rich Purple?
The RGB value of Rich Purple is 114, 0, 88: 114 red, 0 green and 88 blue on a 0–255 scale, written rgb(114, 0, 88) in CSS.
What is the HSL value of Rich Purple?
The HSL value of Rich Purple is 314°, 100%, 22% (hue, saturation, lightness), written hsl(314, 100%, 22%) in CSS.
What is the CMYK value of Rich Purple?
A standard conversion gives about C 0%, M 100%, Y 23%, K 55%. Real print results depend on the inks, paper and color profile, so treat CMYK here as a reference value.
Is Rich Purple a light or dark color?
Rich Purple counts as a dark color: its HSL lightness is 22% and its relative luminance is 0.043. White text reads comfortably on it (11.31:1 contrast).
How does Rich Purple look with white text?
White text on Rich Purple has a contrast ratio of 11.31:1, rated Excellent. It meets WCAG AA for normal text.
How does Rich Purple look with black text?
Black text on Rich Purple has a contrast ratio of 1.85:1, rated Poor. It falls below the WCAG minimum for text.
What colors go well with Rich Purple?
Dark Green is its complementary color, and Royal Purple sits beside it as an analogous color. Lighter and darker variants of the same hue also work well for monochromatic palettes.
Where can Rich Purple be used?
It suits button, banner and badge backgrounds with white text (11.31:1 contrast); dark-mode surfaces, headers and footers; creative and entertainment branding.
How do I use Rich Purple in CSS?
Use color: #720058; for text, background-color: #720058; for fills, or define a custom property such as --color-rich-purple: #720058; and reuse it with var(--color-rich-purple).
About this color page
Crowd-sourced name from the XKCD Color Survey (CC0). Values are calculated from the HEX code; color names are labels, not trademarks or standards unless stated. Screens render colors differently, so always check important colors on your own device. See the disclaimer.