Red color · XKCD survey name
Blood Color Code: #770001
The HEX code for Blood is #770001. It is a dark, vivid red color made of 119 red, 0 green and 1 blue (HSL 359°, 100%, 23%). White text reads comfortably on it (11.76:1 contrast).
Blood color values
#770001
rgb(119, 0, 1)
hsl(359, 100%, 23%)
359, 100%, 47%
hwb(359 0% 53%)
0%, 100%, 99%, 53%
7798785
CMYK is a standard screen-to-print conversion. Printed results depend on inks, paper and color profiles.
What is Blood?
“Blood” is a crowd-sourced name from the XKCD Color Survey, in which participants typed names for colors they were shown. It is a popular everyday label rather than an official standard.
Its hue angle of 359° places it in the red part of the color wheel, with 100% saturation (vivid) and 23% lightness (dark). It is a warm color.
Compared with the other red colors in the Aqeeb Studio library, it is lighter than 10% of them and more saturated than 67% of them.
Its relative luminance is 0.039, which makes it a dark color. That is below the 0.179 crossover point at which black and white text have equal contrast, so white text has the advantage.
Blood counts as a dark color: its HSL lightness is 23% and its relative luminance is 0.039. White text reads comfortably on it (11.76:1 contrast).
Text contrast on Blood
| Text | Preview | Ratio | AA normal | AA large | AAA normal | AAA large |
|---|---|---|---|---|---|---|
| White text | Sample text | 11.76:1 Excellent | Pass | Pass | Pass | Pass |
| Black text | Sample text | 1.78:1 Poor | Fail | Fail | Fail | Fail |
Ratios use the WCAG 2 formula and are truncated, never rounded up. Test any pair with the contrast checker.
Colors that go with Blood
Complementary color
Complementary colors sit directly opposite each other on the color wheel (180° apart). They give the strongest hue contrast, which suits calls to action and accents.
Analogous colors
Analogous colors are neighbors on the wheel, 30° either side of the base hue. They blend smoothly and are easy to combine in backgrounds, gradients and illustrations.
Triadic colors
A triadic scheme uses three hues spaced 120° apart. It is lively yet balanced, and works best when one color leads and the other two act as accents.
Split-complementary colors
Split-complementary keeps the base color and uses the two colors on either side of its complement (150° and 210°). The contrast is strong but gentler than a direct complement.
Tetradic colors
A tetradic (rectangle) scheme combines two complementary pairs at 0°, 60°, 180° and 240°. It offers variety but needs one dominant color to stay balanced.
Monochromatic variants
Monochromatic variants keep the same hue and saturation and only change lightness, which makes them dependable for UI scales and subtle layered designs.
A “≈” before a name means the exact harmony color has no named match, so the link goes to the closest named color.
Tints and shades of Blood
Lighter tints (mixed with white)
Darker shades (mixed with black)
Select any swatch to copy its HEX code. Build longer scales with the tints and shades tool.
Similar colors
Where to use Blood
- Button, banner and badge backgrounds with white text (11.76:1 contrast)
- Sale banners and urgent call-to-action buttons
- Food, sport and event branding
- Poster and packaging accents
- Error and alert states (paired with an icon or label, never color alone)
Use Blood in CSS
:root {
--color-blood: #770001;
}
.element {
color: var(--color-blood);
background-color: #770001;
border: 2px solid #770001;
}
Questions about Blood
What is the HEX code for Blood?
Blood is #770001.
What is the RGB value of Blood?
The RGB value of Blood is 119, 0, 1: 119 red, 0 green and 1 blue on a 0–255 scale, written rgb(119, 0, 1) in CSS.
What is the HSL value of Blood?
The HSL value of Blood is 359°, 100%, 23% (hue, saturation, lightness), written hsl(359, 100%, 23%) in CSS.
What is the CMYK value of Blood?
A standard conversion gives about C 0%, M 100%, Y 99%, K 53%. Real print results depend on the inks, paper and color profile, so treat CMYK here as a reference value.
Is Blood a light or dark color?
Blood counts as a dark color: its HSL lightness is 23% and its relative luminance is 0.039. White text reads comfortably on it (11.76:1 contrast).
How does Blood look with white text?
White text on Blood has a contrast ratio of 11.76:1, rated Excellent. It meets WCAG AA for normal text.
How does Blood look with black text?
Black text on Blood has a contrast ratio of 1.78:1, rated Poor. It falls below the WCAG minimum for text.
What colors go well with Blood?
Deep Turquoise is its complementary color, and Merlot sits beside it as an analogous color. Lighter and darker variants of the same hue also work well for monochromatic palettes.
Where can Blood be used?
It suits button, banner and badge backgrounds with white text (11.76:1 contrast); sale banners and urgent call-to-action buttons; food, sport and event branding.
How do I use Blood in CSS?
Use color: #770001; for text, background-color: #770001; for fills, or define a custom property such as --color-blood: #770001; and reuse it with var(--color-blood).
About this color page
Crowd-sourced name from the XKCD Color Survey (CC0). Values are calculated from the HEX code; color names are labels, not trademarks or standards unless stated. Screens render colors differently, so always check important colors on your own device. See the disclaimer.